RN Leader | RN Business

Why Nurse Entrepreneurship is an Expansion of Nursing

Not every nurse business owner identifies as an entrepreneur, and not every nurse entrepreneur follows a traditional path to business ownership. I use nurse entrepreneur to describe nurses who identify gaps in healthcare and create businesses, services, products, or models to address them. Entrepreneurship implies more than ownership—it reflects innovation, risk-taking, and a commitment to meaningful change. Entrepreneurship became real for me when I moved from clinical nurse

Thinking About a Business Idea

Terri Kapetanovic PhD RN CPHQ

Sep 265 min read

7 Things I Learned from Social Media Experts

If you are a new or soon-to-be nurse business owner, social media can feel like one more thing to learn on top of licensure, operations, and pricing. You don’t need a million followers; what you need is a clear, professional presence that helps the right people understand what you do, and to trust your expertise. Social media is about building trust, attracting the right clients, and creating a steady demand for your services and products. How will you promote your business?

Terri Kapetanovic PhD RN CPHQ

Mar 236 min read